Can toilet paper save the world? That’s the bold question Simon Griffiths, co-founder and CEO of Who Gives A Crap, has been answering since 2012. This Australian social entrepreneur has proven that eco-friendly toilet paper can be both sustainable and socially responsible. But here’s where it gets controversial: can a product as mundane as toilet paper really drive meaningful change? Griffiths thinks so, and his journey from Melbourne to LA (and back again) is a testament to that belief.
Griffiths, who now divides his time between LA and the serene Mornington Peninsula, recently sat down with The Write Drop for their At the Bar series. He shared not only his entrepreneurial insights but also his favorite spots and experiences that shape his life.
MY CITY
While Melbourne is technically home, Griffiths has spent the last decade bouncing between Melbourne, LA, and the Mornington Peninsula. Interestingly, his time in the US has deepened his appreciation for Melbourne’s laid-back lifestyle, world-class hospitality, and unparalleled access to nature. And this is the part most people miss: it’s often the distance that makes us cherish what we have closer to home.
FAVOURITE FOOD MEMORY
For special occasions, Griffiths swears by Tedesca Osteria in Mainridge. He celebrated his wife’s 40th birthday there, creating fond memories over a meal that showcased exceptional local produce—much of it sourced from the restaurant’s own garden. The ever-changing menu is a testament to the chef’s creativity, combining flavors in ways Griffiths admits he’d never think of. Fun fact: the owner previously ran Gertrude Street Enoteca in Fitzroy, just a stone’s throw from Who Gives A Crap’s office. Griffiths can’t help but wish it were still there!
FAVOURITE BAR
Enter Bar Holiday, the low-key European-style bar Melbourne needed after Gertrude Street Enoteca closed. With its great food, relaxed vibe, and a wine list that never disappoints, it’s a go-to for Griffiths. Plus, it’s family-friendly, thanks to a nearby playground and a Japanese ice cream shop next door. Here’s a thought: Why do we so rarely see bars that cater to both kids and adults equally well?
DRINK THAT DESCRIBES YOU
A Tommy’s Margarita—simple, fresh, and a little salty. Griffiths insists it’s best served on the rocks, no exceptions. Sound like someone who knows what he wants? Absolutely.
BEST HANGOVER CURE
For Griffiths, there’s nothing like a dip in the ocean, ideally after a bit of exercise. It’s a refreshing reminder that sometimes the best remedies are the simplest.
BEST INTERSTATE BAR
While it’s more of a restaurant, Long Chim in Perth holds a special place in Griffiths’ heart. Growing up in Perth, he often meets his parents there during quick trips. The constantly evolving drinks list and exceptional food make it a standout. But here’s the question: Can a place truly be called a ‘bar’ if the food steals the show?
OVERSEAS BAR
The Library Lounge at The Standard Hotel in London is Griffiths’ top pick. With its warm colors, vintage designer furniture, and floor-to-ceiling bookshelves, it feels like a cozy retreat. The drinks are impeccable, and yes, even the toilet paper is on point—a subtle nod to Griffiths’ day job.
FAVOURITE WINE
Stilvi 2023 Amber Sauvignon Blanc is a game-changer for Griffiths. Recommended by winemaker Tim, who used to work at Merricks Store, this wine defies typical Sauvignon Blanc expectations. It’s super dry, minerally, and even Chardonnay lovers approve. Here’s the kicker: Griffiths usually avoids Australian/Kiwi Sauv Blanc, but this one won him over.
FAVOURITE WINERY
Griffiths prefers quieter wineries with beautiful gardens, like Panton and Ocean Eight in Shoreham. For food, coffee, or a bottle of wine, he heads to Merricks Store, the cellar door for Elgee Park and Baillieu vineyards. It’s a one-stop shop for the best wines the Peninsula has to offer.
NEXT DESTINATION
This summer, Griffiths is taking his son kayak camping around Moreton Bay. They’ll paddle 20km each day and sleep on different islands each night. Here’s the takeaway: Adventure holidays with a mental or physical challenge are the perfect way to disconnect and grow—whether you’re a busy kid or a busy-minded adult.
So, what do you think? Can a product like toilet paper really change the world? Or is Griffiths’ vision too ambitious? Let us know in the comments—we’d love to hear your thoughts!
